“If there are any key points I would like every woman to take away from my experience, the most important would be that you are in control. Whatever the negative stereotype or reason for underestimation of women in your industry, you can challenge it. In addition, I think all women could benefit from viewing underestimation as an opportunity, not a disadvantage. We act on our beliefs. Believing that we are at a disadvantage is hazardous for confidence.”

Appreciation is a motivating expression within human behavior. Humans incessantly desire appreciation; therefore, customer appreciation events are invaluable to any business in their efforts to rally engagement. Customers vote with their dollar, so these types of events are the company's way of saying "thank you for voting for us." Customer appreciation creates a sense of community and loyalty. - Taylor Irwin, Rocky Mountain Car Wash